L'Oréal Professionnel
Timeline
2022 – 2023
Category
E-Commerce
Industry
Beauty
Status
✅ Finished
Overview
L’Oréal Professionnel is a world leader in the beauty industry, encompassing iconic brands like La Roche-Posay, Vichy, Matrix, and Biolage. My task was to design an integrated digital ecosystem that serves both retail customers and professional partners. This included building a high-performance e-commerce platform, a comprehensive educational portal for stylists, and over 15 landing pages for specialized product lines and courses.
My role
As the Product Designer, I worked independently to architect the digital presence of the brand’s professional division. My responsibility covered the entire spectrum of the product: from e-commerce UX and B2B service interfaces to the creation of a unified Design System that was later adopted by international branches beyond the CIS region.
The Challenge
The main challenge was to unify several distinct brands under a single, cohesive digital experience while addressing the very different needs of two core audiences: retail customers looking for products and professional salon masters seeking education and B2B tools. I had to create a flexible system that could support high-traffic retail sales while providing a robust, functional environment for the «L’Oréal Academy» training programs.
The Process
Unified Design System
I developed a comprehensive Design System from the ground up, establishing shared components, typography, and visual guidelines. This wasn't just a UI kit; it was a scalable framework that ensured brand consistency across multiple platforms. The system proved so effective that it was inherited by international L’Oréal markets, streamlining the design process for global teams and ensuring a «single source of truth» for the brand’s digital identity.
B2B & Educational Ecosystem
A significant portion of the project involved the «L’Oréal Academy». I optimized the full UX flow for their Training Program, creating intuitive interfaces for salon masters to book courses and track their professional growth. I also developed B2B tools designed specifically for salons, focusing on simplifying complex ordering processes and professional resource management.
E-commerce and Growth
For the online retail store, I redesigned the full user journey to focus on conversion and brand storytelling. This included creating a modular system for landing pages, allowing the marketing team to quickly launch over 15 unique sites for new product lines. Each page was built to balance high-end aesthetics with clear, performance-driven e-commerce patterns.
Results
The project successfully unified the brand’s digital presence, resulting in a robust Design System that scaled internationally. By optimizing the UX for the «L’Oréal Academy» and the e-commerce platform, we created a seamless bridge between professional education and retail sales. The unified B2B interfaces and training tools significantly improved engagement from salon partners, while the modular landing page system enabled the rapid launch of over 15 successful product campaigns. This holistic approach not only strengthened the brand’s digital authority but also established a high-performance standard for L’Oréal’s global e-commerce and educational initiatives.
Overview
L’Oréal Professionnel is a world leader in the beauty industry, encompassing iconic brands like La Roche-Posay, Vichy, Matrix, and Biolage. My task was to design an integrated digital ecosystem that serves both retail customers and professional partners. This included building a high-performance e-commerce platform, a comprehensive educational portal for stylists, and over 15 landing pages for specialized product lines and courses.
My role
As the Product Designer, I worked independently to architect the digital presence of the brand’s professional division. My responsibility covered the entire spectrum of the product: from e-commerce UX and B2B service interfaces to the creation of a unified Design System that was later adopted by international branches beyond the CIS region.
The Challenge
The main challenge was to unify several distinct brands under a single, cohesive digital experience while addressing the very different needs of two core audiences: retail customers looking for products and professional salon masters seeking education and B2B tools. I had to create a flexible system that could support high-traffic retail sales while providing a robust, functional environment for the «L’Oréal Academy» training programs.
The Process
Unified Design System
I developed a comprehensive Design System from the ground up, establishing shared components, typography, and visual guidelines. This wasn't just a UI kit; it was a scalable framework that ensured brand consistency across multiple platforms. The system proved so effective that it was inherited by international L’Oréal markets, streamlining the design process for global teams and ensuring a «single source of truth» for the brand’s digital identity.
B2B & Educational Ecosystem
A significant portion of the project involved the «L’Oréal Academy». I optimized the full UX flow for their Training Program, creating intuitive interfaces for salon masters to book courses and track their professional growth. I also developed B2B tools designed specifically for salons, focusing on simplifying complex ordering processes and professional resource management.
E-commerce and Growth
For the online retail store, I redesigned the full user journey to focus on conversion and brand storytelling. This included creating a modular system for landing pages, allowing the marketing team to quickly launch over 15 unique sites for new product lines. Each page was built to balance high-end aesthetics with clear, performance-driven e-commerce patterns.
Results
The project successfully unified the brand’s digital presence, resulting in a robust Design System that scaled internationally. By optimizing the UX for the «L’Oréal Academy» and the e-commerce platform, we created a seamless bridge between professional education and retail sales. The unified B2B interfaces and training tools significantly improved engagement from salon partners, while the modular landing page system enabled the rapid launch of over 15 successful product campaigns. This holistic approach not only strengthened the brand’s digital authority but also established a high-performance standard for L’Oréal’s global e-commerce and educational initiatives.
Kirill Kuchma
Product Deisgner
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